Focus on Energy partners with utilities across Wisconsin to help residents and businesses reduce energy waste.
For homeowners and renters, save energy and money through energy efficient improvements.
For businesses, farms, schools and multifamily units to cut costs by reducing energy waste.
Trade Ally
For contractors and trade partners, leverage Focus on Energy to help customers and grow your business.
Our Mission
We seek to empower the people and businesses of Wisconsin to make smart energy decisions with enduring economic benefits.
"I recently ordered a free pack at It was great; Free energy saving items delivered to my door. The hardest part was choosing which set to pick. I'd highly recommend it to anyone looking to reduce energy costs."
- Brice Hoover
"I would recommend Kurt from Energy Consultants to anyone. He was tremendously helpful."
- Java Dock Café
"I really appreciated the extra savings from Focus on Energy on my new furnace installation. This was a large and unexpected expense, so anything to help with that was wonderful. I received the Cash-Back Reward very timely. Thank you!"
- Janel
"These lighting upgrades have made a dramatic difference. People noticed the change right away. They recognized an improvement but many didn’t realize at first why things looked so improved. We will look into implementing other recommendations down the road."
- Ben Marx, Administrator, Cornerstone Christian Academy
"I recently ordered a free pack at It was great; Free energy saving items delivered to my door. The hardest part was choosing which set to pick. I'd highly recommend it to anyone looking to reduce energy costs."
- Brice Hoover


Light Bulb Finder
Want to make the switch to energy efficient lighting, but not quite sure where to start? We can help. With our Light Bulb Finder tool, we’ll walk you through the best type of bulb for your needs, whether you’re replacing bulbs in outdoor lighting, a chandelier, or your desk lamp. Get started.

Free Products
Our popular incentive that sends free energy-saving products to Wisconsin homeowners is now available to renters and condo owners. Order your free pack now!


On behalf of the Focus on Energy Environmental and Economic Research & Development Program (EERD), Seventhwave is currently conducting a field study to measure light levels in commercial building spaces in Wisconsin. This project will provide Focus on Energy with data that will help encourage customers to implement more comprehensive lighting upgrades that could include controls, lower wattage fixtures, and task tuning. Learn more.

Trade Ally

Learning to S.E.E: Sell Efficiency Effectively

This workshop features highlights from the weeklong Efficiency Sales Professional™ (ESP™) Boot Camp, including: reframing the benefits of efficiency; developing concise and compelling communication tools; migrating the discussion from the “bits, bytes and blinking lights” of your offering to prospect-specific messages that motivate project approvals; and much more.

Register Now



Olsen’s Piggly Wiggly Projects Have Improved Customer Experience, Saved Energy

Cedarburg – A longtime Cedarburg business was honored Wednesday when Olsen’s Piggly Wiggly received an Energy Efficiency Excellence Award from Focus on Energy.

The grocery store completed two major energy-saving projects in 2017. The first was adding doors to cases in some refrigerated sections of the store, which conserves energy and increases customer comfort by reducing the amount of cold air coming out of the cases. 

In another move that saves energy and improves customer experience, Olsen’s Piggly Wiggly installed LED lights throughout the store last year.

“First and foremost, the financial viability of the payout was a no brainer at this time. Good stewardship of the environment is important, as well,” said business owner Ryan Olsen. “And from a comfort level, the climate control we have now, not having open refrigerated cases, we have much better climate control.”

The two 2017 upgrades will help Olsen’s Piggly Wiggly save more than $17,000 a year in reduced energy costs. The projects also eared the business incentives of more than $9,000 from Focus on Energy.

“Bottom line, Olsen’s has continued to demonstrate leadership related to energy efficiency,” said Dale Lythjohan, general manager of Cedarburg Light & Water. “We’re happy to participate with them and Focus on Energy in energy efficiency programs.’

Olsen’s Piggly Wiggly is one of 16 Wisconsin businesses, schools and institutions being honored with an Energy Efficiency Excellence Award from Focus on Energy.

A recent evaluation report found every $1 invested in Focus on Energy programs generated more than $5 of economic benefits for Wisconsin.

About Focus on Energy 
Focus on Energy is Wisconsin utilities' statewide energy efficiency and renewable resource program funded by the state's investor-owned energy utilities and participating municipal and electric cooperative utilities. Focus on Energy works with eligible Wisconsin residents and businesses to install cost-effective energy efficiency and renewable energy projects. Focus on Energy information, resources and financial incentives help to implement projects that otherwise would not be completed. Its efforts help Wisconsin residents and businesses manage rising energy costs, promote in-state economic development, protect our environment and control Wisconsin's growing demand for electricity and natural gas. For more information call 800.762.7077 or visit


Award Presentation Photo

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