Focus Offers Marketing Dollars to Market Providers and Businesses
Focus on Energy is pleased to announce it's Co-operative Advertising Program for eligible Wisconsin Business Programs market providers and businesses. Focus on Energy will reimburse for advertising campaigns (print, radio, television, direct mail and billboards), vehicle signage, collateral materials and apparel directly related to Focus on Energy Business Program promotions. Eligible businesses may receive up to 50% reimbursement for each approved marketing piece, with a $500 maximum reimbursement per provider per program year. The percentage of reimbursement is based on the amount of space or time dedicated to Focus on Energy information within the marketing piece.

The process is simple! Follow these easy steps to apply for co-op marketing funds:

1. Design your marketing piece
2. Submit it to Focus on Energy for pre-approval
3. After receiving approval, place your marketing piece
4. Pay associated invoices
5. Mail the ad, the paid invoice and the completed Reimbursement Form to Focus

Also, remember co-operative advertising eligible for reimbursement must contain the Focus logo (print), must mention either the Focus toll free number or web address, and must be for products/services in one of the Business Program sectors.

These advertising funds are available on a first-come, first-served basis, so apply immediately.

Contact Amy Lord, Advertising & Events Coordinator, for logos, complete program guidelines or other program assistance, at 888.509.3247 x314, or coopads@weccusa.org.