Focus on Energy offers financial incentives to eligible customers for installing qualifying energy efficiency measures. These measures include a variety of technologies including energy efficient lighting, motors, compressed air and HVAC equipment. It also includes custom projects such as system or building upgrades or process improvements. Incentives are also available for maintaining equipment and studying the feasibility of a proposed energy efficiency project.

To help determine what financial incentives are best for you, Focus has developed a quick reference document that provides a short summary on incentives available for businesses in Wisconsin.

Below is a list of all of Focus on Energy's financial incentives for businesses. Focus is also providing limited-time bonus incentives for businesses. For more information about these increased cash incentives, please visit our bonuses Web page.

Incentives may not exceed purchase price of equipment.

Agriculture Incentives

• Dairy & Livestock
• Greenhouse
• Lighting for Agricultural Facilities
• Irrigation System Pressure and Horsepower Reduction
• Irrigation Pump Inspection Pilot Program

Apartment & Condo Incentives


Commercial Refrigeration Incentives

• Anti-Sweat Heater Controls
• Reach-in Case Doors
• LED Lighting and Occupancy Sensors for Reach-in Freezer or Cooler Case
• Cooler Evaporator Fan Motors
• Night Curtains for Open Coolers
• Beverage Cooler Controls
• System Preventive Maintenance

Competitive Incentives, Opportunity Grants and RFPs

• Feasibility Studies
• Competitive Energy Efficiency Grant Applications
• Competitive Pilot Programs
• Request for Proposals

Compressed Air Incentives

• Compressed Air System Audit
• Compressed Air System Leak Survey and Repair
• Air Compressor Equipped with Variable Speed Drive

Food Service Incentives

• Food Service for Existing Buildings

Heating, Ventilation, Air Conditioning & Steam System Incentives

• HVAC For Businesses - Existing Buildings
• Electric Chiller - Existing Buildings
• HVAC System Tune-Up (Natural Gas Heating Equipment, Steam Trap Service and Repairs, and Cooling)
• Boiler Combustion Management System
• Ground Source Heat Pump (Geothermal)

Industrial Incentives

• Energy Efficient Repulper Rotor & Pressure Screen Roter
• Pump System Study for Pulp & Paper
• Energy Efficient Radiant Tube Inserts for Heat Treating
• Energy Efficient Radiant Heater Bands for Plastics

Information Systems Incentives

• Server Virtualization
• Thin Client Conversion
• PC Network Controls

Lighting Incentives

• Lighting for Existing Buildings
• Retailer Reward Form for CFLs and low Watt T8s
• Whole-Building Lighting Program for Schools & Government Facilities

Motors & Variable Frequency Drives Incentives

• 3-Phase Electric Motor
• Variable Frequency Drive

New Construction Incentives

• New Construction Incentive Application
• New Construction Design Incentive Agreement
• New Construction Whole Building Track Project Information Form

Renewable Energy Incentives

• Wind Electric System
• Solar Electric (Photovoltaic) System
• Solar Water Heating System
• Biomass Combustion System
• Biogas Digester System
• Feasibility Study Grant

Specialty Measures Incentives

• Guestroom Energy Management Controls
• ENERGY STAR^® Vending Machines
• Vending Machine Controls
• Residential-Type Water Heaters
• Truck Loading Dock Seals
• Truck Loading Dock LED Lighting

Other Incentives & Applications

• Custom Incentives

Tax Incentives
Federal tax incentives are now available to businesses who install energy efficient equipment, adopt renewable energy measures or improve the overall efficiency of a business. Learn more to help you take advantage of these federal tax breaks.

Please return signed, completed application and itemized invoice within 30 calendar days of installation to Focus on Energy. Incomplete applications will be returned. Review our sample invoices to ensure all required information is included.

Mail: Focus on Energy
Business Programs Incentives
431 Charmany Drive
Madison, WI 53719
Email: BPforms@weccusa.org
Phone: 800.762.7077

If you need a large quantity of incentive applications, please fill out and submit Focus on Energy's application request form.