These incentives are offered from July 1, 2009 through December 31, 2009.

Custom incentives are available for projects that do not fit the description on our prescriptive application forms. These projects are calculated on a case-by-case basis for non-standard technologies and projects. For custom incentives, customers must work with a Focus on Energy advisor to obtain approval prior to making a purchase decision to determine if their project would qualify for a Focus on Energy incentive.

The custom incentive program is a two-tier structure. By definition, tier-two technologies and projects are harder to financially implement (for example, longer simple payback periods) or the technology or project has more perceived risk to a customer (for example, a newer technology to the market or Wisconsin). We reserve the higher dollar amounts for tier-two technologies and projects.

Custom financial incentive requirements:

• Custom incentives will not be provided for projects falling under a 1.5 year payback
• Custom incentives may not exceed 30 percent of a project's cost without special approval
• The maximum incentive for a custom project is $250,000
• The maximum incentive an individual customer may receive per year is $500,000
• You must work with a Focus on Energy advisor prior to project initiation to determine if the project qualifies for a custom incentive and obtain approval.

The documents below provide an overview of custom tier technology guidelines and their respective incentive calculations by business type. Please refer to the respective document below for your business type.

• Agriculture and Rural Business
• Commercial
• Industrial
• Schools and Government

How Do I Apply for a Custom Incentive?

1. Please fill out the form below and mail it to the address located at the bottom of the form. Once the form has been received, an energy advisor will be assigned to your project and will contact you. Refer to the respective document below for your business type.
   
   • Agriculture and Rural Business
   • Commercial
   • Industrial
   • Schools & Governments
2. Once the grant application process is complete, we strive to render a decision in as little as 10 working days. More complex projects require greater scrutiny and may take longer.
3. Once the potential incentive is approved, you will receive a grant agreement which you will need to sign. Once the agreement is signed, the project may begin.
4. Once we are notified that the project is complete, your energy advisor will provide you with a completion notice for your signature. Once the completion notice is signed and returned with the required documentation to Focus on Energy, your check will be processed and mailed to you in approximately 6-8 weeks.