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Marketing
Like last year, marketing and promotion of the Program depend mainly on distributor and contractor efforts. The Program will help with general consumer demand marketing efforts, but selling the benefits of buying specific energy efficient equipment and proper installation remain with participating distributors and contractors. Please note that there are simple marketing guidelines that you must follow if you wish to use the Focus on Energy or Efficient Heating & Cooling name or logo in your promotional efforts.

Press Release Templates
Thank you for participating in Focus on Energy's promotions. We currently have the following press release templates available.

Residential Contractor Cooperative Advertising Funds
Focus on Energy's residential Efficient Heating & Cooling Program offers a Cooperative Advertising Reimbursement Program for active contractors.

Active contractors may receive up to $500 reimbursement per program period for an approved marketing piece. The current program period is January 1, 2010 - December 31, 2010. Funding is limited and will be dispersed on a first come first served basis. To qualify for reimbursement, all advertising for which you intend to claim cooperative advertising dollars must be pre-approved. Click on the link below for more information.
     Residential HVAC Cooperative Advertising Form
     Residential Efficient Heating & Cooling Program Guide