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Financial Incentives and Cash-Back Rewards Overview


Residential Incentives


Business Incentives


Renewable Energy Incentives


Tax Incentives



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Financial Incentives for your Business


Focus on Energy offers financial incentives to eligible customers for installing qualifying energy efficiency measures. These measures include a variety of technologies including energy efficient lighting, motors, compressed air and HVAC equipment. It also includes custom projects such as system or building upgrades or process improvements. Incentives are also available for maintaining equipment and studying the feasibility of a proposed energy efficiency project.

To help determine what financial incentives are best for you, Focus has developed a quick reference document that provides a short summary on incentives available for businesses in Wisconsin.

Below is a list of all of Focus on Energy's financial incentives for businesses. If you installed and completed a project on or before June 30, 2009, please use the application under that column. For projects completed on or after July 1, 2009, please use the application listed under that column.

Incentives may not exceed purchase price of equipment.

Type of Incentive For projects installed on or before June 30, 2009 For projects installed
on or after
July 1, 2009
Agriculture Incentives
  • Dairy & Livestock
  • Greenhouse
  • Lighting for Agricultural Facilities (new after July 1)
  • Dairy Refrigeration Equipment Tune-up Pilot Program
  • Irrigation Pump Inspection Pilot Program


Forms before 06/30/09


Forms after 07/01/09
Apartment & Condo Incentives
Forms before 06/30/09

Forms after 07/01/09

Commercial Refrigeration Incentives
  • Anti-Sweat Heater Controls
  • Reach-in Case Doors
  • LED Lighting and Occupancy Sensors for Reach-in Freezer or Cooler Case
  • Cooler Evaporator Fan Motors
  • Night Curtains for Open Coolers
  • Beverage Cooler Controls
  • System Preventive Maintenance - Limited-Time Offer


Forms before 06/30/09


Forms after 07/01/09
Competitive Incentives, Opportunity Grants and RFPs
  • Feasibility Studies
  • Competitive Energy Efficiency Grant Applications
  • Competitive Pilot Programs
  • Request for Proposals


Forms before 06/30/09


Forms after 07/01/09
Compressed Air Incentives
  • Compressed Air System Audit
  • Compressed Air System Leak Survey and Repair
  • Air Compressor Equipped with Variable Speed Drive


Forms before 06/30/09


Forms after 07/01/09
Food Service Incentives
  • Food Service for Existing Buildings Incentive Application

Forms before 06/30/09

Forms after 07/01/09

Heating, Ventilation, Air Conditioning & Steam System Incentives
  • HVAC For Businesses - Existing Buildings
  • Electric Chiller - Existing Buildings
  • HVAC System Tune-Up (Natural Gas Heating Equipment tune ups, Steam Trap Service and Repairs, and Cooling System tune ups)
  • Chiller Tune-Up Bonus - Limited-Time Offer
  • Boiler Combustion Management System
  • Ground Source Heat Pump (Geothermal)


Forms before 06/30/09


Forms after 07/01/09
Industrial Incentives
  • Energy Efficient Repulper Rotor & Extraction Plates
  • Pressure Screen Rotor
  • Pump System Study for Pulp & Paper
  • Energy Efficient Radiant Tube Inserts for Heat Treating
  • Energy Efficient Radiant Heater Bands for Plastics


Forms before 06/30/09


Forms after 07/01/09
Lighting Incentives
  • Lighting for Existing Buildings Incentive Application
  • Retailer Reward Form for CFLs and low Watt T8s


Forms before 06/30/09


Forms after 07/01/09
Motors & Variable Frequency Drives Incentives
  • 3-Phase Electric Motor
  • Variable Frequency Drive - Limited-Time Bonus Offer


Forms before 06/30/09


Forms after 07/01/09
New Construction Incentives
  • New Construction Incentive Application
  • New Construction Design Incentive Agreement
  • New Construction Whole Building Track Application to Participate


Forms before 06/30/09


Forms after 07/01/09
Specialty Measures Incentives
  • Guestroom Energy Management Controls
  • ENERGY STAR® Vending Machines
  • Vending Machine Controls
  • PC Network Energy Management
  • Residential-Type Water Heaters


Forms before 06/30/09


Forms after 07/01/09
Other Incentives & Applications
  • Custom Incentives

Forms before 06/30/09

Forms after 07/01/09


Renewable Energy
The Renewable Energy Program provides Cash-Back Rewards and Grants for eligible Wisconsin residents and businesses to install renewable energy systems.

Tax Incentives
Federal tax incentives are now available to businesses who install energy efficient equipment, adopt renewable energy measures or improve the overall efficiency of a business. Learn more to help you take advantage of these federal tax breaks.

Please return signed, completed application and itemized invoice within 30 calendar days of installation to Focus on Energy. Incomplete applications will be returned. Review our sample invoices to ensure all required information is included.

Mail: Focus on Energy
Business Programs Incentives
431 Charmany Drive
Madison, WI 53719
Email: BPforms@weccusa.org
Phone: 800.762.7077


If you need a large quantity of incentive applications, please fill out and submit Focus on Energy's application request form.


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