Guidelines and Tips
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Overview |
Guidelines and Memos |
Cooperative Advertising Opportunities
Periodically, Focus on Energy offers participating retailers cooperative advertising dollars to help you spread the word about ENERGY STAR® qualified products. For current cooperative advertising opportunities, please email the Advertising and Events Coordinator .Logo Usage
When working to promote ENERGY STAR or Focus on Energy the appropriate logos and their guidelines must be followed. Look to your field representative or advertising coordinator to assist you. These quick reference guides will help get you started.For more information on the ENERGY STAR logo, you can visit energystar.gov.
Training Information
Focus on Energy offers retail trainings and materials that vary by type of retail store. Please contact your Field Representative for opportunities for your staff.The ENERGY STAR Training Center can also be used as a resource for retailers interested in enhancing sales staff's knowledge of ENERGY STAR. The Training Center provides simple, persuasive, customizable training tools developed by ENERGY STAR and other parties around the country that will train sales associates on the ENERGY STAR program and how ENERGY STAR qualified products can lower consumers' energy bills while protecting the environment.