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Focus on Energy New Homes Program


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You're in the business of building and selling new homes. Focus churns up steady, dependable business for you. Build it better. Build it right with Focus New Homes Program.

When a new home can be more energy efficient, is cost effective to build, and differentiates your business, it's an obvious choice. And, Focus' New Homes Program makes it possible.

With Focus' New Homes Program, Wisconsin builders, like you, partner with leading energy experts to construct new homes that are safer and more energy efficient than other homes merely built to code. In other words, the program associates your company with superior quality.

Program benefits

  • Trustworthiness. Any builder can say they build energy-efficient homes. The difference with Focus is that you have third-party certification to prove it. And, that makes home buyers choose you and not another builder.

  • Easy. The beauty of Focus' New Homes Program is that there's no extra work for you. Your building performance consultant does the site visit, takes care of paperwork, and ensures homes meet Focus' specifications.

  • Business enhancing. Joining Focus' exclusive group of Wisconsin builders is your ticket to increased home sales. Home buyers want the true mark of energy efficiency that Focus delivers.

  • Incentives. Cash-Back Rewards make building Focus homes in your financial best interest. Plus, your business will be promoted on this website. And, with Focus' cooperative advertising, you can afford bigger advertising purchases because Focus will pay a portion of your ad costs.

  • Homeowner education and follow-up. Another one of the many advantages of Focus' New Homes Program is the reassurance we'll take care of your potential buyers- after all you need their referrals! Focus educates buyers and sells the value of owning a new home that is energy efficient.


Builder partner Quote

quotation from a happy Focus on Energy New Homes Builder partner "Focus New Homes Program has allowed us to measure continuous improvement in the energy efficiency of our new homes. Additionally, our consultant is great at sharing information on how we can improve and even modeling different wall systems for us. It has helped us grow. We are able to sell the value of energy efficiency and we back it up with the data from the testing we do. That is the credibility and it is measurable. Focus has a great team of individuals committed to assisting, educating, and supporting the mission of building/renovating more energy efficient structures. It has set us apart from our competition due to how we market the program and the fact that every home we have built has been certified."

~ Tim O'Brien of Tim O'Brien Homes


The Wisconsin Builders Association (WBA) is a professional trade association, dedicated to advancing the housing industry for members and consumers through government involvement, education and promotion. WBA's role is to drive good housing policy to result in affordable, innovative and environmentally conscious homes accessible to all.