Trade Ally Spotlight: Beneficial Insulation

Since its inception in 2007, Beneficial Insulation has partnered with FOCUS ON ENERGY® as a dedicated Trade Ally contractor, providing energy efficiency services and assistance to its Wisconsin customers. Cliff Wakefield, the company’s founder, identified a need for insulation and air sealing services in the Janesville area and was eager to help customers make energy- and money-saving improvements. After investing in a blower door and insulation machine and placing a phone book advertisement, Beneficial Insulation was officially in business. 

Wakefield reached out to Focus on Energy to further his expertise in insulation and air sealing with training sessions offered by the Program. He wanted to establish Beneficial Insulation as a reliable and knowledgeable company that did the job right and in the highest quality. Becoming a Focus on Energy Trade Ally allowed Beneficial Insulation to support the Program’s association with the popular ENERGY STAR® brand, which is well-known for being trusted and providing the most energy-efficient products in the market.

Beneficial Insulation takes advantage of Focus on Energy’s offerings and resources to promote the business and distinguish itself from others in the surrounding areas. By featuring the Trade Ally logo on business cards and the company’s website, Wakefield ensures customers know he provides top quality services that follow the latest energy efficiency industry standards. 

Since 2012, in partnership with Focus on Energy, Beneficial Insulation has helped customers complete 457 projects, resulting in energy savings of 316,330 lifecycle MMBtus and $588,650 in incentives paid. In 2020 alone, the business completed 76 projects, saving over 39,400 lifecycle MMBtus and earning incentives of more than $124,500. 

Beneficial Insulation’s status as a Focus on Energy Trade Ally has been well received by customers. Wakefield keeps them informed about the differing Materials and Installation Standards for Trade Allies and non-partnering companies, and he performs both safety and quality testing services. Customers also enjoy taking advantage of the instant rebates and quality controls offered through the Program, which has changed how the business provides incentives for the better. Now, the process is significantly more convenient for the customer because it relieves them of the hassle of completing paperwork, contributing to an improved customer experience and higher overall satisfaction with the company.

Focus on Energy looks forward to its continued partnership with Beneficial Insulation to provide valuable services to Wisconsinites and improve energy efficiency throughout the state.

Beneficial Insulation