Request for Concept Papers (RFCP)

The Program Administrator for Focus on Energy (Focus) launched a new product development process called Focus Forward. The Focus Forward Initiative targets research and/or development projects that will benefit the design and delivery of Focus. The Focus Forward Initiative has issued this Request for Concept Papers (RFCP) for the selection of research and/or development projects to create new knowledge in the areas of energy efficiency and renewable energy program design and delivery in Wisconsin.

Focus is funded by the state's investor-owned energy utilities, as required under Wis. Stat. § 196.374(2)(a), and participating municipal and electric cooperative utilities. These projects are funded by the Environmental & Economic Research and Development (EERD) program. More information on EERD can be found at

  • A total of up to $400,000 is available for research projects in this funding cycle. These funds are anticipated to be awarded across four (4) to six (6) research and/or development projects.
    • These research projects include but are not limited to the concepts identified in this RFCP.
    • Focus reserves the right to award all or a part of this funding in this cycle.
  • Research and/or development projects funded by EERD are not meant to duplicate evaluation, measurement and verification (EM&V) of Focus programs. However, Focus evaluation reports are available for researcher reference at
Key Events Key Date
Call for Concept Papers Issued February 20, 2020, 5:00 PM CT
Applicant Questions due February 26, 2020, 11:59 PM CT
Applicant Q&A Response Document Posted March 4, 2020, 5:00 PM CT
Concept Papers Due March 26, 2020, 11:59 PM CT
Notification of Successful Applicant(s) April 13, 2020, 5:00 PM CT
Applicant(s) Accepts April 20, 2020, 11:59 PM CT

Request for Concept Papers (RFCP)

Direct all inquiries and submissions to

Appendices to this RFCP

A. Research Topics Identified by Focus on Energy for EERD Funding (refer to page 14)
B. Supplemental background on Focus on Energy [PDF]
C. Policy Manual [PDF]
D. General Terms and Agreements and Conditions of the proposed Agreement [PDF]
E. Affidavit of Non-Collusion [DOCX]
F. Focus Forward Proposal Workbook [XLSX]

General RFCP Updates and Bidder Questions & Answers [XLXS]

Issue Date: