Privacy Policy
Last Updated: June 30, 2026
This Privacy Policy (we refer to it as our “Privacy Policy” or “Policy”) describes how Focus on Energy® (“Focus on Energy”, “we”, or “us”) collects, uses, shares, and discloses (“Process”) information that is linked or reasonable to identified or identifiable individuals (“Personal Information”).
This Policy applies to Focus on Energy’s websites, including focusonenergy.com, www.focusonenergymarketplace.com, focusonenergync.com, focus-ira.clearesult.com, portal.wisfocus.com, and wherever else this Policy is posted (“Websites”), our online support services, training and educational programs, online communications, online purchases, and other online interactions, customer service, and sales interactions you have with us (our “Services”). We adopt this Privacy Policy to fulfill our service commitment to you and to comply with legal obligations as we process personal information, described below.
This Privacy Policy does not apply to information collected or used by any third party, affiliate, or affiliate of a third party, including those that may link to or can be accessible via the Website. Focus on Energy is not responsible for the content or the privacy policies or practices of any third-parties, third-party websites, or third-party applications.
Depending on where you live and other factors, our Processing of your Personal Information may be subject to various data privacy laws. It is our intent to comply with all laws that cover your Personal Information.
Before accessing, using, or interacting with our Services, you should review this Privacy Policy and our Terms and Conditions. We may change this Policy from time to time and encourage you to review it whenever you interact with us.
User Consent: By choosing to interact with us and our Services, you consent to the Processing of your Personal Information as described in the current version of this Policy. You also promise that you are over 18 years of age. If you do not consent, or are not over 18 years of age, please exit our Services and do not use our Services or otherwise interact with us online.
Personal Information We Collect
What We Do With Personal Information
Why We Provide Personal Information to Certain Third Parties
Notice of Monitoring
Security and Retention
Privacy Choices
Children’s Online Privacy Protection Act
Changes to Our Privacy Policy
Contact for more information
It is important to us that you understand this Privacy Policy. If you have questions, feel free to reach out by using the Contact methods available on our Websites or by calling one of our agents at (800)-762-7077.
Personal Information We Collect
Focus on Energy empowers the people and businesses of Wisconsin to make smart energy decisions with enduring economic benefits. In order to provide our Services to you, we collect Personal Information from the categories listed below. The Personal Information we collect varies from individual to individual depending on how you use our Services.
Identifiers. We may need to collect personal identifiers about you when you engage with various portions of our Services, including: first and last name, physical address, phone number, email address, telephone number, IP address, utility account numbers, account name. We may collect this information when you use our Services, create an account, request customer support, submit an application, check the status of an existing application, connect with an energy expert, complete an online home energy assessment, register for training, make or consider a purchase, register for a bidder opportunity, email us, sign-up for one of our newsletters, or otherwise communicate with us through the Services.
Payment information. We collect credit card, bank account, or other financial information when you place an order or request a free product through our Services and when you use our Services to look up details regarding rebates and invoices.
Commercial information. We keep track of the products or services that you purchase, obtain, or consider using our Services.
Utility information. You may need to provide information about your electric and gas utilities, including account information, to engage with certain parts of our Services, such as the Residential Rebate Finder and the Online Home Energy Assessment, when you submit an application, or as part of making a purchase or requesting a free product.
Professional, employment, and educational information. We may collect certain professional, employment, or educational information about you if you are enrolled in one of our training courses, request customer support, register for a bidder opportunity, or submit an application. This information may include your first and last name, employer or organization, job title, and information about your participation.
Other information you give use directly. We collect and store any and all information that you give us directly online and through our Websites, including survey responses, comments, reviews, testimonials, and photographs or videos.
Geolocation data. We may collect the physical location of your device, browser, or IP address, which may include your precise geolocation depending on your device settings.
Sensitive Personal Information. We may collect limited sensitive personal information solely to verify eligibility, prevent fraud, or administer programs. We do not use sensitive information for purposes that are not necessary or reasonably expected for those services. Where applicable, you may limit or withdraw our use or disclosure of sensitive personal information.
Live Chat. Some of our Websites contain live chat features. These live chat features may be handled by automated systems, including artificial intelligence (“AI”) powered chatbots. Information submitted through these systems may reviewed, recorded, used, stored, and shared by us and our trusted Service Providers for various reasons that may include quality assurance, training, security, and service improvement purposes. If you use a chat feature while signed into your account, we may link information from your chat to your account or profile. Please do not provide any sensitive personal data via our live chat. All live chats will be treated as non-confidential by Focus on Energy unless otherwise required by applicable law. By using our live chat features, you agree to the practices described in this paragraph and further agree to the real-time recording, collection, storage, use, review and sharing of chat communications, usage data, and other information, including your name, email address, phone number, and any text or other information you submit or input when you use our live chat features.
Platform Usage Data. When you visit our websites, we collect technical information about your use, including your IP address, the devices you are using to access our Services, which pages you visit on our website and which links you click, the length of your sessions, and the sites you visit before and after our Website. We and our third-party partners may use cookies, pixels, and other similar web technologies to collect this type of information. We may use Google Analytics and other third-party tools to analyze how our Website users interact with our Services, and to improve our users’ experience with our Services.
What We Do With Personal Information
We may Process information about you, including Personal Information, for one or more of the legitimate business purposes described in this Policy. For example, Focus on Energy (and/or our Service Providers) may Process Personal Information for the following reasons:
Administration and operations. We use your Personal Information to administer and perform the Services that we provide and that you have requested. For example, we need your physical address to deliver you a product you have purchased. More generally, Personal Information is also necessary for us to review and process your applications, provide you support, answer your questions, fulfill orders, and help locate the best rebates and incentives for you.
Security. We monitor our systems, including your Personal Information, to prevent, detect, or investigate data security incidents or protect against malicious, deceptive, fraudulent, or illegal activity.
Legal Obligations. We may use your Personal Information to comply with legal obligations to which we are subject, including regulatory, judicial, tax, accounting, or reporting requirements.
Communications. We may use your Personal Information to communicate with you about our relationship, such as the status of your application, when a product will be delivered, to schedule a service, provide support and customer service, or to share training materials with you.
Marketing and Advertising. As part of our efforts to grow our business, we may use your Personal Information to show you relevant advertisements on other websites you visit. We may also send you marketing communications, such as newsletters and other emails, if you consent to receiving them when you fill out a form on one of our websites. You may unsubscribe from these emails at any time.
Product Improvement. As part of our ongoing efforts to improve the quality of our Services and to develop new Services, we may use your Personal Information (including the feedback you provide us) to analyze how you use our Services and how we can make them better. Included in this purpose are our efforts to improve the content of our websites and the way we respond to support requests.
If information that was once Personal Information becomes aggregated or de-identified in a manner that it can no longer associated with an identified or identifiable person, this Policy no longer covers that information and it may be used for any purpose.
Why We Provide Personal Information to Certain Third Parties
Under certain circumstances, may provide certain Personal Information to third parties, including our trusted service providers. For example:
Service Providers. We share Personal Information with a group of trusted third-party service providers we have hired to help us deliver our Services, including companies that store our data, process payments, provide enterprise resource planning and customer relations management services. All of these service providers have contractually committed to safeguarding our Personal Information and Processing the Personal Information according to our written instructions.
Within Our Corporate Family. We may disclose certain personal information with our affiliate and parent companies.
Acquisition. If we were to sell or negotiate to sell our business to a buyer or possible buyer, we may transfer Personal Information to a successor or affiliate as part of that transaction.
Legal and Safety Considerations. We may disclose Personal Information to third parties if we determine that such disclosure is reasonably necessary to (i) comply with the law, (ii) protect any person from death or serious bodily injury, (iii) prevent fraud or abuse of our Services, or (iv) protect our property rights.
Marketing and Advertising As part of our efforts to grow our business, we work with third-party service providers to identify Website visitors who may be sales prospects and show them relevant advertisements about our Services on other websites they visit. We also use third-party services to measure whether recipients open and read our newsletters and other mails. We may also use email addresses, provided and collected through the Servies, to send marketing and advertising communications. You may unsubscribe at any time to our marketing emails.
To Fulfill Your Requests. To comply with certain of your requests, for example when you use our IRA Contractor Finder, request a small business assessment, make a purchase, or request a free product, we must provide your information to the relevant third parties who are situated to provide you assistance.
With Your Consent. We may request your consent to share Personal Information about you with additional third parties, including for purposes not specifically referenced in this Privacy Policy.
Notice of Monitoring
We may monitor any activity or interaction with our Services for our business purposes and retain the information we collect, as may our third-party business partners. Our monitoring may include recording your activity while using our Services, your sessions on our websites, information you submit through our Services, and your communications with us through or using the Services (including, but not limited to, any interactions and information you provide using our live chat). The technology we use to automatically collect information may also collect such information. If you do not consent to the monitoring described in this section and elsewhere in the Policy, please do not use our Services.
Security and Retention
We realize you trust us to protect your personal information. We take that trust seriously and maintain physical, electronic, and procedural safeguards that are consistent with industry standards to protect the privacy, accuracy, and reliability of personal information and to protect it from loss, misuse, unauthorized access, disclosure, acquisition, exfiltration, alteration, and destruction. These steps consider the sensitivity of the Personal Information we Process, and the current state of technology. We also take commercially reasonable steps to ensure that our third-party service providers reasonably protect and secure your information. If Focus on Energy becomes aware that a third-party service provider is using or disclosing information improperly, we will take necessary and immediate steps to end or correct such improper use or disclosure.
The types and volume of the Personal Information we Process are adequate, relevant, and reasonably necessary for the Services we provide our customers. We do not retain Personal Information longer than we need it to provide our Services or meet any legally-mandated record-keeping or data retention requirements.
While we have implemented strong security safeguards, the internet is not a 100% secure environment, and we cannot guarantee the absolute security of the Personal Information.
Privacy Choices
We welcome you to contact us at focusinfo@focusonenergy.com regarding how we communicate with you and the information we have collected about you, including how we use that data, the nature and the accuracy of that data, to request an update of that data, or to opt-out of certain uses. We will do our best to accommodate your request to the extent feasible and where required by law.
You are also free to unsubscribe or opt out of our promotional emails, at any time. If at any time you would like to unsubscribe from receiving our promotion emails, we include detailed unsubscribe instructions at the bottom of each email.
You can opt-out of the online tracking technologies found on our Websites by visiting the following (please note, Focus on Energy is not responsible for the content of external websites):
Child's Online Privacy Protection Act
We do not intend to collect, nor do we have actual knowledge that we do collect any information from anyone under 13 years of age. Our website is directed exclusively to individuals who are at least 13 years old or older.
Changes to Our Privacy Policy
Focus on Energy may modify this Privacy Policy from time to time. The most current version will govern our use of your information and will be located at www.focusonenergy.com/privacy-policy. We will notify you of changes to this Policy by posting the updated version on our Websites or, under certain circumstances, by emailing you at an email address associated with your Account if applicable.
Contact Us
If there are any questions regarding this Privacy Policy, you may contact us using the information below.
Focus on Energy
1 S. Pinckney, Suite 340
Madison, WI 53703
focusinfo@focusonenergy.com
Phone: 800.762.7077
