Connect with residents and businesses to help them make energy improvements

Focus on Energy partners with professionals in a variety of areas, including: architecture, auditing, construction, consulting, electrical, engineering, energy service companies, general contracting, installing, manufacturing, plumbing, retail, wholesale/distribution and more.

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Become a Trade Ally

Focus on Energy Trade Allies are valuable contractors and service providers who partner with us to deliver energy efficiency and renewable energy products and expertise directly to Wisconsin residents and businesses. 

Our solutions help individuals and companies build their businesses by giving them access to the following...

Become a Trade Ally
Motivated Customers

Residents and businesses who express interest in Focus on Energy are already highly motivated to make energy efficiency improvements.

Additional Revenue

Offer valuable financial incentives to your customers, and have those discounts directly reimbursed to you.

Marketing Resources

Benefits include a business listing on our website, marketing materials and cooperative advertising opportunities.


Learn about the latest energy efficiency and renewable energy technologies and techniques, increasing your business's expertise in this competitive field.

Dedicated Support

Access to a dedicated Focus on Energy contact for questions and feedback, as well as Trade Ally e-newsletters and important communications.

Specialized Programs

The option to participate in the specialized residential or business solutions. Additional TA training is required for these solutions.

Trade Ally Program
Home Performance

Since Trade Allies partner with Focus on Energy, they're able to offer their customers incentives on qualifying home energy efficiency improvements. Your participation in these solutions not only creates more comfortable, energy-efficient homes, but can also provide expanded opportunities for your business by offering instant discounts on HVAC equipment, home energy scores and whole home assessments. Check out the Home Performance overview to learn more.

Trade Ally
Beneficial Insulation
Beneficial Insulation - logoSince its inception in 2007, Beneficial Insulation has partnered with FOCUS ON ENERGY® as a dedicated Trade Ally contractor, providing energy efficiency services and assistance to its Wisconsin customers. Cliff Wakefield, the company’s founder, identified a need for insulation and air sealing services in the Janesville area and was eager to help customers make energy- and money-saving improvements. Read more...
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